According to Ford exec Kumar Galhotra, “Ford’s strategy is different – we are delivering affordable, capable electric vehicles in the heart of the retail and commercial market rather than six-figure status vehicles.†Galhotra didn’t mention the recently-unveiled $112,000+ 1,000HP GMC Hummer EV, but I guess he didn’t really have to.
Last but not least, while the Mustang Mach-E has yet to make its debut, Ford is already working on another battery-powered vehicle using a “similar†platform to increase efficiency of production, and it will build it at the same Cuautitlan, Mexico facility. As Autoblog points out, that doesn’t necessarily mean it will be another sporty crossover, since the flat EV platform can support nearly any kind of shell placed above it.